This Privacy Notice (“Notice”) applies to personal data BFTV, Inc. dba First Media and its affiliates and subsidiaries (collectively, “First Media,” “we,” “us,” or “our”) collects. This Notice also covers rights and choices related to your personal data.
How We Protect and Retain Data
Transmission Of Data To Other Countries
Third-Party Applications/Websites
Changes To This Privacy Notice
Additional Information For California Residents
Data We Collect
We collect data about you in different ways. For example, we collect data:
- Directly from you. This includes when you make an account, sign up to get our emails, participate in trivia, quizzes, or games, or contact us.
- Automatically. This includes through cookies, server logs, and other tools on our website or apps.
- From other sources. These can include our affiliates, vendors, social media, publicly available sources, and other companies.
The following are a few examples of our collection and use of data:
| Context | Types of Personal data | Primary Purpose and Legal Basis |
| Account Registration | We collect your name and contact information when you make an account. | We have a legitimate interest in providing account related functionalities to users. |
| Promotional Partner Information | We collect the name and contact information of our promotional partners and their employees with whom we may interact. | We have a legitimate interest in contacting our promotional partners and communicating with them about business activities such as projects, services, and billing. |
| Your Use of Our Website | We use technology (e.g., a cookie or a pixel) to learn how you engage with our websites. This may include which links you click or what you type into our online forms. We may also track your IP address, the website that referred you to us, and data about your device. | We have a legitimate interest in making our website operate. We also use it to understand how you interact with our websites, gather analytics, improve our websites, and learn your preferences. We may also use this data to help detect and prevent fraud. Where required by law, we base the use of technologies upon consent. |
| Technology on Our Website for Targeted Advertising | We may let third parties place tracking technology on our websites (e.g., a cookie or a pixel). The third party might also collect data over time and across other websites. Among other things, they may use this data to serve ads tailored to your interests, which may include ads about our products or services. | Where required by law, we base the use of third-party tracking technologies upon consent. Users should see our Preference Center for more information. |
| Demographics | We collect personal data, such as your age or your region. | We have a legitimate interest in understanding our users and providing tailored services. |
| Email Interactions | If you receive email from us, we use tools to capture when you open our message, click on links or banners in it, or make purchases after receiving an email. | We have a legitimate interest in understanding how you engage with our messages. |
| Feedback/Support | If you provide feedback or contact us for support, we collect your name and email, as well as other content that you share to reply. | We have a legitimate interest in receiving and acting upon feedback. |
| Mailing List | When you sign up for our mailing lists, we collect your email address. | We have a legitimate interest in sharing information about our products and services. Where required by law we will ask for your consent before communicating with you. |
| Partner Promotion | We collect data that you provide as part of co-branded promotions with other companies. | We have a legitimate interest in fulfilling our promotions. |
| Surveys | We collect data you share through surveys. If a survey is offered by a third-party service provider, the third party’s privacy notice applies to the collection, use, and disclosure of your data. | We have a legitimate interest in understanding your opinions. |
| Games, Quizzes, Trivia, Sweepstakes, and Contests | When you participate in our games, quizzes, trivia, sweepstakes, and contests, we collect data about you such as your contact information. | We have a legitimate interest in operating the games, quizzes, trivia, sweepstakes, and contests. In some contexts, we are also required by law to collect information about those that enter. We may also share your information with third parties with your consent, or where otherwise permitted by law. |
How We Use Data
We also use data to:
- Identify you when you visit our sites.
- Improve or create services and products.
- Conduct analytics.
- Connect with you (e.g., addressing your requests, inquiries, issues, or feedback).
- Market our products or services.
- Market the products or services of our business partners.
- Conduct games, quizzes, trivia, sweepstakes, and contests.
- Find and prevent malicious, deceptive, fraudulent, or illegal activity (e.g., activities that might harm the rights, property, or safety of our company, users, employees, or others).
- Find and prevent security incidents.
- Enforce our policies and agreements.
- Debug, find, and fix errors that impair our website and services.
- Comply with legal or regulatory obligations.
- Establish or exercise our rights and defend against legal claims.
- Serve administrative purposes, and manage our relationships.
- For other reasons with your consent.
The sections above describe our main purposes in collecting your data, but often we have multiple purposes. For instance, if you sign up for our games and contests, we may collect your information to perform our contract with you. We also have a legitimate interest in maintaining that data so that we can easily address questions. As a result, our collection and processing of your data is based in different contexts on your consent, our need to perform a contract, our legal obligations, and/or our legitimate interest in conducting our business.
To the extent we store and use deidentified personal data, we will not try to reidentify the information, except to test our deidentification methods.
How We Share Data
In addition to the specific situations discussed elsewhere in this Notice we may share personal data in the following situations:
- Affiliates and Acquisitions. We may share data with our affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control). If a company acquires or enters negotiations to acquire, our company, business, or assets, we may share data with that company.
- Co-Branded Promotions. We offer games, quizzes, trivia, sweepstakes, contests, or other promotions with third party partners. If you enter one that is sponsored by a third-party partner, the information that you give will be shared with us and them. Their use of your data is not governed by this Notice.
- Service Providers. We may share your data with service providers. Service providers may help us to run our website, conduct surveys, provide technical support, and more.
- Professional Services. We may share personal data with our professional service providers, such as auditors or lawyers.
- Other Disclosures without Your Consent. We may share data to cooperate with law enforcement, participate in a legal process, or for legal compliance. We may share your data to establish or exercise our rights, to defend against legal claims, to investigate, prevent, or act on possible illegal activities, threats to safety of person or property, or a violation of our policies. Your data may be shared to ship products to or provide services by a third-party agent.
- Other Disclosures with Your Consent. We may share your data with third parties when you consent or direct us to.
Some jurisdictions require us to disclose whether the following categories of personal data are collected, shared with third parties for a “business purpose,” or “sold,” or transferred for “valuable consideration.” The table below indicates the categories of personal data we collect and transfer in a variety of contexts. We do not knowingly “sell” the personal information of minors under 16 years of age. We also do not sell the personal information of individuals who have not consented to have their information disclosed to a third party.
| Category of Personal Data | Category of Recipients | |
| Disclosures for a Business Purpose | Sharing for Targeted Advertising or Third Parties With Your Consent | |
| Identifiers – this may include real name, alias, postal address, unique personal identifier, online identifier, email address, account name, or other similar identifiers. | Affiliates or subsidiariesData analytics providersData brokersInternet service providersJoint marketing partners Operating systems and platformsOther Service ProvidersProfessional services organizations, this may include auditors and law firmsSocial networks | Advertising networksOther third parties |
| Internet or other electronic network activity information – this may include browsing history, search history, and information regarding an individual’s interaction with an internet website, or ad. | Affiliates or subsidiariesData analytics providersInternet service providersJoint marketing partners Operating systems and platformsOther Service ProvidersSocial networks | Advertising networks |
| Geolocation data – this includes non-precise geolocation information. | Affiliates or subsidiariesData analytics providersJoint marketing partners Other Service Providers | Advertising networks |
| Professional or employment-related information – this includes, for example, information submitted by job applicants. | Affiliates or subsidiariesOther Service Providers | Not Shared. |
| Non-public education information (as defined in the Family Educational Rights and Privacy Act) | Affiliates or subsidiariesOther Service Providers | Not Shared. |
| Inferences drawn from any of the information listed above | Affiliates or subsidiariesData analytics providersJoint marketing partners Other Service ProvidersSocial networks | Advertising networks |
| Additional categories of personal data described in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) – this may include signature, physical characteristics, or description, insurance policy number. | Affiliates or subsidiariesJoint marketing partners Other Service Providers | Not Shared. |
Your Choices
Some jurisdictions give you a right to make the following choices about your personal data:
- Access. You may request access to your personal data or confirmation that we have data about you. In certain limited cases, you may ask to receive access to your data in a portable, machine-readable form.
- List of Third-Party Recipients. You may request a list of specific third parties to which we have disclosed personal information. Please note, some jurisdictions also allow you to obtain a list of the categories of third parties to which we have disclosed personal information. You can find that information in the table above under the “How We Share Data” section.
- Change. You may ask us to correct inaccurate or incomplete data. Note that we may keep historical data in our backup files as permitted by law.
- Deletion. You may ask us to delete your personal data. If required by law, we will grant such a request, but note that in many cases, we must keep your personal data to comply with legal obligations, resolve disputes, enforce agreements, or for other business purposes.
- Opt-out of Targeted Advertising. You may opt-out of our use of your personal information for targeted advertising by clicking the “Your Privacy Choices” link on our homepage.
- Objection to or Restriction of Certain Processing. In certain circumstances, you may object to the processing of your personal data, or ask that we restrict processing of your personal data. To do so, follow the instructions below.
- Online Tracking. We do not recognize the “Do Not Track” signal.
- Promotional Emails. You may choose to provide us with your email address to allow us to send newsletters, surveys, offers, or other promotional content, as well as targeted offers from third parties. You can stop receiving such emails by following the unsubscribe instructions at the bottom of those emails. If you choose not to receive such emails, we may still send you service-related communications.
- Revocation Of Consent. Where we process your personal data based upon consent, you may revoke consent. Note, if you revoke consent for processing personal data, we may no longer be able to provide you some types of services. You may withdraw your consent to the sharing of your personal information with third parties by clicking the “Your Privacy Choices” link on our homepage.
Not all the rights above are absolute, and they do not apply in all circumstances. We may limit or deny some requests because the law permits or requires us to. We will not discriminate against individuals who exercise their privacy rights under applicable law.
Submitting Requests
You may exercise the above rights through our online portal or by contacting us via the contact information below. If you disagree with our denial of a request, you may appeal our decision by contacting us with the subject line “Appeal.”
As required by law, we will require you to prove your identity. We may verify your identity by phone call or email. Depending on your request, we will ask for information such as your name, the last game or contest you participated in, or the date of your last participation. We may also ask you to share a signed declaration confirming your identity. Following a request, we will use reasonable efforts to supply, correct or delete personal data about you in our files.
In some circumstances, you may designate an authorized agent to exercise certain privacy rights on your behalf. If you are an authorized agent submitting a request on behalf of an individual, you must attach a copy of a completed Authorized Agent Designation Form which shows that you may act on another’s behalf.
How We Protect and Retain Data
No method of internet transmission or electronic storage is fully secure. While we use reasonable efforts to protect your personal data, we cannot guarantee its security. If we are required to inform you about a security incident, we will do so electronically, in writing, or by phone, as the law permits.
Some of our websites permit you to make a password protected account. You are responsible for selecting a unique and complex password and keeping it confidential. You are responsible for any access to or use of your account by someone who has obtained your password, whether or not you approved of such access or use. Notify us of unauthorized use of your password or account immediately.
We keep your personal data for only as long as necessary to fulfil the purposes in this Notice unless a longer retention period is required or permitted by law. This includes the purposes of satisfying legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the data. We also weigh the potential risk of harm from unauthorized use or disclosure of the data, the purposes for which we obtained the data and whether we can meet those purposes through other means, as well as applicable legal requirements.
Transmission Of Data To Other Countries
Your data may be processed in a country with less stringent privacy laws than the laws in the country that you reside. Where possible, we treat personal data using the same privacy principles that guide the law of the country in which we first receive your data. By submitting your personal data to us you agree to the transfer, storage, and processing of your data in a country other than your country of residence including, but not limited to, the United States. For more information on our attempts to apply the privacy principles applicable in one jurisdiction to data when it goes to another, contact us using the contact information below. You may also request a copy of any Standard Contractual Clauses we use for the transfer of your data outside of the EEA, which includes the categories of information transferred by contacting us using the contact information below.
Third-Party Applications/Websites
We may provide links to websites and other third-party content or services that we do not own or operate. We have no control over the privacy practices of websites or services we do not own. For details about such third parties’ privacy practices, see their privacy notices.
Changes To This Privacy Notice
We may change our Notice and privacy practices. New notices will be published on our website. If changes are material, the Notice that was in place when you submitted personal data to us will generally govern that data unless you consent to the new Notice. Our Notice shows “effective” and “last updated” dates below. The effective date is the date the current version took effect. The last updated date is the date the current version was last substantively changed.
Children
Our websites and online services are not meant for children under 13 years old, and we do not knowingly collect personal data from children under age 16 without parental consent. Children under 13 should not give us their personal data.
Contact Information
If you have questions, comments, or complaints on our privacy practices, or if you need to access this Notice in a different form due to a disability, please contact us. We will try to address your requests and provide you with additional privacy-related information.
Email: [email protected]
Telephone: [INSERT]
Mailing: BFTV, Inc. dba First Media
10824 Burbank Blvd
North Hollywood, CA 91601
If you are not satisfied with our response and are in the European Union or United Kingdom, you may have a right to lodge a complaint with your local supervisory authority.
Additional Information For California Residents
California law requires us to disclose the following information on our privacy practices. If you are a California resident, the following disclosures apply to you in addition to the rest of the Notice.
- California Shine the Light. If you would like more information on the categories of personal data (if any) we share with third parties or affiliates for those parties to use for direct marketing, submit a written request using the information in the Contact Information section.
- California Sensitive Information Disclosure. We collect the following categories of sensitive personal data (as defined under California law): Precise geolocation. This data is collected to process transactions, comply with laws, manage our business, or provide services. Note that we do not use such data for any purposes that are not identified within the California Privacy Rights Act Section 1798.121. We do not “sell” or “share” sensitive personal data for cross-context behavioral advertising.
Effective Date: 06/16/2025
Last Update: 06/16/2025